I went to Seedcamp week this week. As I am turning up to tons of other events over the next months. London is always summing with energy and opportunity as lots of Europe’s key investors, founders and new talent converge. Being there provides opportunity in itself as you meet so many useful business contacts.
My point is, that the first step in succeeding is simply turning up.
Visibility and reputation are two strong currencies if you want be
successful. Attending events where lots of key people are congregated
allows you to work on both simultaneously. Just being there shows
you’ve understood what it takes, and talking to people allows you to
demonstrate that you know what you’re talking about, which builds your
Whether you might need people later to get funding or do commercial partnerships it is always useful to have built a rapport with them in advance.
Lots of the most ambitious founders and investors were there during
the week. Personally I made some useful connections to facebook and a
couple of other services Everplaces could integrate with in the
future. It would have taken many hours of hard work getting these
relationships in another manner. So for me events like seedcamp is
intensified work that allows me to do a month’s worth of relationship
building in three days,
It goes without saying that the value depends on the stage you’re at
with your company. If you still a startup, interested in meeting people
who n fund you further in the future or commercial integration
opportunities then events like seed camp are great. Also if you’re
looking for investment opportunities. But at other stages of your
company there are other just events you should be visible at.
So, I highly recommend turning up! In my book it’s the first step
towards succeeding. Because you never know which opportunity you
might come across. The only thing you can be sure of is that you won’t
meet that opportunity if you stay in the office.