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The six weapons of influence for a launch strategy

According to Robert Caildini six weapons of influence exists. I’ve been looking at them as we’re deciding how to launch Everplaces. Here they are, in order of importance for launch strategies. As I see it anyway.  


Social Proof - People will do things that they see other people are doing. So, all your friends are using it then you’re probably going to want it too. This is hugely influential in launching and marketing technology products because people want to be the first among friends. 

Liking - People are easily persuaded by other people that they like. (Apparently this also goes for people they think are hot!)

Scarcity - Perceived scarcity will generate demand. For example, saying offers are available for a “limited time only” encourages sales. This is the concept behind the “by invitation only” launch concepts

Authority - People will tend to obey authority figures. Think celebrity/ expert endorsements of a product. If Jack Dorsey wants it. I want it too!

Reciprocity - People tend to return a favor, thus the pervasiveness of free samples in marketing. Networking is partly based on this principle. 

Commitment and Consistency - If people commit, orally or in writing, to an idea or goal, they are more likely to honor that commitment because of establishing that idea or goal as being congruent with their self image. So Robert says. I have no idea what that means.

Want to learn more? Interesting article by Smashing Magazines here on building viral webpages

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