Twitter can be great tool if you use it right. Both to get valuable info and keep in touch with people important to you and your company.
I have the fortune of meeting a lot of wonderful and skilled people. They both help me and inspire me onwards on my journey as an entrepreneurs. So I consider it important to keep in touch with them and keep up to date with what interesting people are doing. I use twitter and other social media to do that.
In my mind, if you’re not going to be keeping in touch with people, it’s a wasted investment to travel to conferences, doing long dinners and being introduced to great people. Then you might as well just stay at the office with your head down.
Keeping in touch and up-to-date is easy enough in the beginning but as you get more and more people you want to follow it gets harder. This is where Twitter lists are brilliant. Here you can follow lots of people when it suits your schedule. You use them to split the people you follow and really want to keep in touch with (or follow) into groups. It means you can easier monitor these people and topics. Otherwise they will probably get lost in your stream.
Personally I have a list for Copenhagen, People that Inspire me, Tech News, Founders House people, Design & UX experts and my Friends. I have around ten lists, and while it takes time setting them up and and keep them updated it means I save lots of time getting the info I want out of Twitter. I barely look at my general stream now.
My best twitter tools
Hootsuite (lets you monitor twitter streams, several twitter accounts and schedule tweets). Tweetdeck is supposed to do the same but is very buggy and their iPhone app sucks.
TweetBe.at is a tool to organize into lists. Both Twitter and Hootsuite are terrible for this.
Good luck with it, it makes a big difference.