83% of people use their mobile while they do other stuff.
This chart shows we have to get serious about the mobile as a “second screen”. Its now likely people check your product on mobile when they see you on the web, see a physical ad, or any other time when they have a space second. Most companies are still not near easy for this, with basic, no or poor mobile landing sites.
What it says:
-10% use their mobile while they read a book
-36% when watching movies
-13% when playing video games
-21% while reading newspapers
-53% when listening to music
-59% while watching TV
-40% while stuffing the web
Stats are from #mfd12, Markedsføringsdagen in Copenhagen