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Can you use Instagram images, legally?

Following my hunt for good images you’re allowed to use commercially to “prettify” products and websites, I’ve been looking into Instagram. 

So they offer an API which gives access to the images. But they also state that essentially the images by default are ´All Rights Reserved´. As far as I can think, that mean you get access to the images, but basically not the permission to use them, a slightly confusing combination… 

Instagram’s rules in shortened form:

1) Instagram doesn’t own the images - Instagram users do. Although the Instagram APIs can be used to provide you with access to Instagram user photos, nothing override the photo owners’ requirements and restrictions, which may include “all rights reserved” notices (attached to each photo by default when uploaded to Instagram),

2) Creative Commons licenses or other terms and conditions that may be agreed upon between you and the owners. In ALL cases, you are solely responsible for making use of Instagram photos in compliance with the photo owners’ requirements or restrictions.

This is bad news if you want to use them. I wonder if any startup or companies out there has experience with incorporating their images into their product? Would love to hear how. 

Look how pretty! Would love to be able to use stuff like this on a larger scale. This one is by onsoftware

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