Why can entrepreneurs achieve big results with little ressources? And why can they do stuff faster than much larger companies?
It’s because entrepreneurs think differently…
Big corps and business school teach us to achieve success by setting goal. You set the goal. Then you work to achieve it in a linear fashion.
Entrepreneurs think totally different. We think; this is the available ressources and opportunities right now. How can i maximise the outcome of this? So a flexible fashion.
The differences spring from a difference in belief in whether we can control our circumstances or not? A big corp will try to control (patents, massive campaigns). An entrepreneur expects the status quo to continue changing so prefers to innovate their way of problems. They believe control is impossible, as change is the only constant.
THE SCIENCE BEHIND
- Bird in Hand Principle – Start with your means. Don’t wait for the perfect opportunity. Start taking action, based on what you have readily available: who you are, what you know, and who you know.
- Lemonade Principle – Leverage contingencies Embrace surprises that arise from uncertain situations, remaining flexible rather than tethered to existing goals.