I’m in Palo Alto, and I needed something for my iPad, I walk into the apple store and have the perfect retail experience.
Here’s how retail should be:
I immediately get approached by one of the many assistants, all friendly. One was an old man which I love since technology shouldn’t just be for young people and geeks. The thing I want isn’t in the shelves but the assistant immediately find it for me.
And now here’s the big deal… I then pay to her, right in the middle of the shop, instead of having to join a queue or find a cash register. She just takes out her smart phone, gets my credit card and we’re done! (after she’s emailed me the receipt instead of giving me a crappy piece of paper.
Apparently if I’d had the apple app I could have just completed the transaction myself on my own mobile, paying via my apple id. Now that’s brilliant people! why don’t all stored let you pay to any given person, any where and sure fast?
I am not a complete fan of apple, but it’s hard not to be impressed of how they just continue to be the first to get it right. Keep striving for perfection, here’s always improvements to be done. That must be the lesson here.