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Anonymous asked:

How do you see the current trend on self development and mindfulness in startup teams, and do you use some of it or look in that direction at all in your startup? (In example Wisdom 2.0 conference, Google's Search Inside Your Self programme etc.)

I am a strong believer in energy being a necessary thing for us to be productive and creative, so I believe you need to do things to get energized, not just work.

We don’t do any kind of organized mindfulness, but I believe in simple stuff such as sleep (boosting about lack of sleep is a ridiculous trend in the business world), exercise, silence and holiday. 

As many Europeans I felt on my own body how restorative to both body and mind holiday is. So everyone in the company has 5 weeks holiday a year. On top of that we have 13 public holidays a year in Denmark, and in Everplaces we also give everyone the first friday of every month from October to March off, so thats another 6 days. All in all this is like 43 days a year, which seems crazy for Americans but I find increases quality and contentment.

For silence and concentration we allow everyone to work from home every wednesday. 

For self development we try to mix the tasks so everyone get to do something they find challenging and can learn from, as well as the more mundane which has to be done. And we all engage in workshops and events in our local  environment where there are tech and other topics we want to learn more about. But no formal program. 

I can get a little worried about some of the talk in startups, it sounds like people think this is a rock’n roll lifestyle which involves more massage and beers than hard work. This is unrealistic if you want to make an effort, and it’s a bit sad as it screws up the expectations of people going into the industry. It’s hard work. 

All in all, I don’t have any specific programs, just a lot of respect for everyone in my team, so I try to give people the space they need to stay sane and motivated, they all work amazingly hard, are incredibly motivated and I am proud to work with them. I think that these simple things; respect and appreciation, is more powerful that any program you could make. 

Have you tried anything yourself?


Anonymous asked:

Jeg er ikke i tvivl om dine andre kompetance, og din store passion for det som du gør. Men jeg synes, at dit baggrundsbbillede her tager en hel del af opmærksomheden for det du vil sige eller kommunikere rent skriftigt. Hvis du dæmpede kontrasten og øgede opasiteten i billede betragligt, ville budskabet rent tekst mæssigt stå stærkere på siden. MVH Peter Fonnesbech

Mange tak for det Peter, det vil jeg gøre ved lejlighed. 


Anonymous asked:

How do you see the danger of a survivor bias when evaluating successful startups and try to compare your own startup with them? (in can make your own startup look very unsuccessful and it can give you the impression that all startups become successful)

I am not totally sure I understand what you mean, but from how I read your question then I believe its important to compare oneself with the best, while retaining a realistic understanding of the tough odds. 

Most startups fail, and as founders we need to be prepared that this is likely (statistically) to happen to us too. This can help us stay humble and motivated. 

On the other hand, if your startup does survive, it needs to be able to compete against to best to really make it. So we need to look to the best and learn from them. I think of it as “thinking about what you need to do to win, not just to survive”. Underfunding often bring on a survival-only behavior, but so can an unambitious strategy and just not working hard enough. 

Good luck with your startup! Keep working hard, if you don’t make it big this time, then you’ve learnt a lot to help you next time! 

Who much time do people really spend on apps like yours? Choose the right category *before* you build it

All entrepreneurs and brands considering to build an app have a lot of thinking to do beforehand. Will people use it? It is worth the investment? How can it compete? 

And rightly so, it takes months, if not years, to build an app. So you should find out everything you can ahead of that, to make sure you’re spending your time wisely. 

Here’s a good helping hand from Flurry, the mobile analytics company. Flurry power the analytics software in hundred of millions of apps globally, and see 3.5 billion app sessions everyday (!) Based on that they make deep insights available. Here’s one that’s really helpful. 

Chart: App loyalty by category

App types frequently used
One line show which apps people use many times per week, the higher the better. The big winners for frequent usage is Communication, Streaming Music, Social Games, Social Network and News

App types people use for a long time
The bottom line shows loyalty of usage, apps people continue to have and use on their phones. Here the big winners are Sports Scores, Weather, Reference, Travel, Communication and News

Overall winner
From the chart we can conclude that the best apps to build your startup around (if all other factors were equal*) are: 
- Communication
- Runner up; News and Sport Scores are lurking just behind

Overall Losers
The types that are so unlucky both to be used infrequently, and have low loyalty are in for a tough run. They are: 
- Music  
- Personalization
- Runner up, Photo/ Video & Retail are right behind them

Thanks to Flurry for sharing these insights. I heard them at Danish App Day 2014. 

If you have a branded app, you have 3 options for success

If you’re not a startup, but are creating marketing apps for a brand which want to engage with the ever growing mobile audience then your options are clear, according to Flurry. Less talk about your own products, and a clear choice between three purposes: 

- Entertain
- Be Useful
-Save people money

* Obviously there are a lot of factors to consider before choosing the focus for your startup, this is just one of them. 

Thanks to Flurry.

How to get your first 100,000 users. 9 practical tips

Getting a new product accepted on the market is hard. Because user growth has a snow ball effect pattern it’s the early actions that start everything, that builds the base of users that will later grow organically and much faster. But where to start? 

Here’s a list of good action, most of which we’ve used in my company Everplaces too when we started. It’s compiled by one of our kick ass investors Henning Lange who has founded and exit’ed no less than three internet companies in the last 10 years.

Target Influencers

  • Focus on influencers within specific communities to drive WOM and evangelism of the product
  • Almost every product starts with a core audience (Crossing the Chasm)

Indulge Early Adopters and Listen

  • Promote early adopters and make them feel special
  • Engage with early adopters and listen to their feedback wherever they leave it (ex: Twitter, forums, blogs, Get Satisfaction, etc.)

Make it Useful Without Users

  • Early adopters’ friends won’t be on the service so it must be useful w/o them
  • The initial user experience should probably not be focused on friends (Hashable was an address book, Foursquare a game, Instagram a way to publish photos across various social networks)

Ride Waves

  • New technology opens up opportunities for disruption (ex: iOS and the app ecosystem, HTML5, smart phones)
  • Cultural changes limit but also introduce new interactions and user behavior (ex: location sharing/checking in, increased internet video consumption, gamification)

Provide the Pickaxe

  • Similar to riding the wave, provide the tools needed for publishers (ex: YouTube’s video publishing, Soundcloud embeddable audio player, Wordpress blogs for writers)

Create Exclusivity, Scarcity, Urgency

  • Private and invite-only betas increase user’s desire for access and can help generate some hype
  • Emulate a land grab by providing users the ability to claim “land” on a first-come-first-serve basis (ex:'s vanity URL registration before launch, Convore's chat room creation/moderation)

Give Users Tools to Evangelize

  • Embeddable widgets that allow users to distribute content across the web, particularly powerful when its their content (read: expression)
  • Make sharing easy, fun, and intrinsic

Fake It

  • Fake user activity early on to make the product feel desired and active (ex: Dating sites w/ fake user profiles and messages)
  • Fake technology before its built in order to validate the value of the feature or interaction - allows for faster iteration (ex: Aardvark manually categorized and directed questions to users initially)

Seed Content and Communities

  • Seed user profiles with personal content to add immediate personalization and usefulness (ex: fflick aggregates Twitter user’s movie mentions, Squarespace provide blog importing tools)
  • Create communities around a specific entity (person, brand, etc.) to encourage those entities to claim ownership and engage (ex: Get Satisfaction, LinkedIn company profiles)

And of course, create a badass product with effective engagement, re-engagement, and viral design.

Good luck!

How your industry effects your chance to raise series A - chart

This is the most interesting graph I’ve seen for months! A factual analysis that shows which industries are raising more easily that others when it comes to the series a crunch.  

It also truly represents what I’m seeing in the scenes where I am involved: Search, transport, analytics and finance are the hot potatoes.

Of course you shouldn’t base the topic of your startup based in this, trends change, but knowledge is power and this is good to know for anyone yet to start, or deciding between pivots.

Full article:

Thanks to Rasmus Bjerngaard, Northcap, for bringing it to my attention

What’s your guess on the top industries for follow on over the next five years?

Ambition level of Danish startups reach new level

Tonight I had the pleasure of being a judge and speaker at Elance’s international Big Idea competition, where an event was held here in Copenhagen. 

As I was watching the pitches, it struck me again how the quality level of danish startups has gone through the roof the last few years. In my daily life in Founders House I think that often, and today’s finalists were a great example of why. 

It started about three years ago. First we saw the ambition level go up, more and more founders got the courage to go for international markets and try to compete with the best. This was an important step, especially to establish a precedent, as it goes the grain of many social democratic values of our local culture.

But tonight we saw signs that we’ve reached the next step. Not only are startups ambitious on a global scale, they are also addressing enormous problem, with huge potential impact, not just financially but also socially.

The winner was Labster (I have to admit I am a little proud on their behalf since they are my co-house mates at Founders House). These guys are addressing the education problem on a global scale. Their software enables better science education, not only making it possible to heighten quality (proven) on the best universities, but also making it possible to have top quality science education in places where it was never possible before, since it’s inexpensive software, compared to hugely costs laboratories. That’s disruption in it’s best form. 

Image: The Labster team

But two other startups in the final also pitched big concepts, Discue working to improve democracy and give a voice to the people, and M-Payg to solve energy poverty. 

M-Payg has essentially invested a system that can connect solar panels to a payment mechanism in your mobile phone. So poor families in the likes of Nepal can spend their weekly fluctuating $2-$4 budget to top up electricity from a renewable and healthy source, rather than polluting and semi-toxic lamp oil. Great for the planet and those poor families. This is a big idea. 

I see ideas of this magnitude all the time these days. It isn’t that this is new in itself, we’ve always had big ideas here, but it’s new that there’s so many, and that the common denominator has really risen. It makes me very proud. Cphftw! 

Everplaces wins top Innovation Prize, plus shortlisting for 6 awards

Last night was a big night for many danish startups. At the top app awards of the country it was great to see so many small startups compete and outcompete the much bigger agencies. In particular Shape, Robocat did well, and I am proud to say that Everplaces did  too. 



Last night was a good night for team Everplaces. We took home two major prizes and a host of short listings in the prestigious Danish App Awards.

- Winner: Category of transport and navigation
- Shortlisted: Category of Events and Tourism

After the winners in each category were given,…

(full blog post here)

Scan away - offline to online is just about to explode

For a decade marketeers have lamented the lack of a good technology to transmit information from offline (posters, magazines) to online so people can get it on their phones. 

But now recent trends from Asia, show that we’re closer than we think

Scanning has many forms, the most popular being bar codes and QR codes. It’s likely that the standard hasn’t yet been invented, but that is actually irrelevant. What matters is that consumers accept the habit of scanning.   

In my recent blog post about timing I mentioned that QR codes are getting big in Asia, which generated a lot of comments. I’ve now dug deeper and today want to share some stats.


Massive opportunity, virtual shopping

Among the use cases showing most potential is virtual shops. Any cheap wall space in any place with a high pedestrian count can now be used as a shop. 

Below is the famous subway wall being converted to a shopping opportunity. 


Danish company Qbuy enables any seller to put codes directly on each products in ads, and then people can buy it frictionless via their phone. Imagine wine ads in the paper for example, with this technology you just scan the wine while your reading the morning paper and have it arrive to your door step. 

Virtual supermarkets increase profitability and choice

The massive grocery chain Tesco’s made the ultimate test of the adoption of the technology when they opened the first virtual supermarket in Seoul in 2012.

Shoppers scan wares with their phones, but don’t have to worry about buying more than they carry home, as everything is delivered at their home address. 

This enables supermarket chain to separate inventory and shopping front, and have shops in more expensive locations (with larger choice than before) and inventory in big depos out of town where real estate is cheaper.


Other industries requiring display space of vast amount of products can use the method too, in this case a library has been “built” in a subway station. 


Connect with fans, consumers and clients

The other use case answers every media and marketing person’s biggest wet dream: the ability to convert offline contact to online.


So far it’s been hard to convince Western consumers to scan QR codes, but apparently it’s a different situation in China where even late-adopters are onto it! 


Is this coming to the Western World?

The big succes in my part of the world has been utility, rather than commerce or marketing. People in Western Europe is willing to use QR codes if it saves them considerable hassle, such as

- Finding out more (ingredients etc) in a product  
- Mobile boarding passes at the airport
- Rewards
- Tickets


Virtual commerce is really new in the Western world, untested. But we’re starting to see good cases popping up, so i’d be surprised if that wasn’t coming too!


Happy scanning!

Image sources: Mary Meeker of Kleiner Perkins trend report

Do you have any examples of where scanning, with QR codes or other technology is making in roads? Then please share in the comments.

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